If you’re launching a product online, its success depends largely on your outbound efforts, not internal SEO and content marketing. We provide a framework to approach this challenge.
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Companies are striking a balance with brand marketing investments and direct-response ads after years of over-spending on the latter.
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Learn how to calculate a target CPA when you have multiple conversion types, or you operate on a freemium model with free users and paid users.
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When ad channels report conversions, how confident are you that those sales would not have occurred anyway? We provide a model to help measure the incremental performance of your ad campaigns.
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